Even though emphasis is now on digital, there is still a place for print when marketing your products or services. However these offline materials don’t need to carry all the information as you can direct people online to ‘Find out more’. The use of QR codes on leaflets and brochures also enable the reader to go to the website or a mobile specific landing pages in an instant.
Curve take time to understand the objectives of the piece, and our copywriters then structure the content accordingly. They give the copy and content a ‘personality’ and a ‘tone of voice’, and they work alongside our creative team to look at the images and formatting that could be employed across the pages.
But we’re often called on to come up with DM packages to run in conjunction with email campaigns. Deploying the two disciplines in close harmony can result in significant response uplifts for both channels.
We craft compelling, must-read DM copy, with strong calls to action, along with outstanding envelope creative, sure to get your message noticed on the mat, and out of the envelope too. We’ll run carefully controlled split tests of messaging, creative and offer, rolling out the most successful execution.
We can deliver the following:
Integrated campaigns to leverage the combined pulling power of DM and email.
Brochures and other marketing collateral such as infographics
Exhibition stands and office branding.