5 Simple Ways to improve your websites On-page SEO
In part one of this guide to SEO mastery we will be describing 5 quick ways to improve your On-Page SEO.
First of all let’s define On-Page SEO shall we. On Page SEO (Search Engine Optimization) is everything that can be done on the pages of your website to maximize the potential performance it has in search engines for your selected keywords. This includes all the text, pictures and code that make up your site.
To make sure search engine robots know exactly what your website is about and exactly what keywords you are targeting it is important they are present in the ìwebsite architectureî. The below examples explain how you should edit your sites structure according to SEO best practice.
1. Title structure; first things first, the title that appears in the browser bar should contain the keyword(s) you are targeting.
2. URL structure; it is also a good idea to use the keywords in the actual URL address. For example http://curve-interactive.com/curve-dev/inbound-marketing instead of something like this www.curve-interactive.com/Article3php12433. As well as looking a lot nicer it also adds ìSEO juiceî to your page because the keywords are used. Amazing, right? This also encourages people who link to your pages to use the URL name as anchor text.
3. Internal anchor text; instead of using ìclick hereî or ìread moreî use keywords to link to your pages, it helps Google better understand the content of the linking page.
4. Individual page metadata; in the <head> of your page make sure you have metadata and make sure for every page it is different!
The text written here isnít actually used by search engines to rank your website, but it is very important for the human reader. Letís remember you should be building your website for people, not just for search engine robots! Having a compelling description here which includes your targeted keywords will really help with click-through rates.
5. Heading tags; when designing your website make sure you use the html heading tags <h1>, <h2>, <h3>, etc. By using these you are making it easier for search engine robots to understand and determine what your page is about, what is the main topic and what are sub-topics.
And thatís all for now! If you would like some more quick tips on how to improve your on-page SEO check our SEO research soon! If you would like to know in more detail about the 3 main factors search engines take into consideration when ranking your page in its search results look no further!
If you would like to discuss how your company could implement best practise on-page or off-page SEO to help market itself online call Curve today- +44(0) 20 8773 5592