March 11, 2013 Curve Admin

Launch of Eastwaybikes com

Last month saw the launch of the Eastway Bikes website. This is the second website we have designed and built for Fisher Leisure – and with a third site to be completed in the next week we hope this is that start of a great relationship between Curve Interactive and Fisher.

The 2 finished sites have been built to coincide with the launch of Fisherís new in-house cycling brands; U34 and Eastway bikes. Both websites have bespoke designs reflecting the unique look and feel each brand is looking to represent.

Search engine optimisation best practices have been implemented throughout the build of each site, with keyword research and mapping being researched and planned months in advance. Furthermore, because the site is built in WordPress the client is able to uphold theses on-page SEO best practices as we move forward by following our simple advice.

Due to the increase in the amounts of people surfing the web via mobile devices, responsive design features were taken into consideration in the initial build. The sites render differently when viewed on a smartphone or tablet compared to a PC and this is done to make sure the user is presented with the website in a fashion that is easy to read and navigate.

Currently the websites do not have E-commerce capabilities, but with the future in mind enabling this in the coming months will not be a problem. We expect to turn this functionality on within the next 6 months.

Overall we are extremely happy with the design of both the U34 and Eastway Bikes websites.