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Dear Adviser,

Welcome to your September e-newsletter!

While traditional Critical Illness Policies have been the most common choice when offering clients protection against severe illnesses, they have not always been the most effective. In fact, in many cases, they will not payout at all unless strict criteria are met - by which time it could be too late.

Our Serious Illness Cover however, can help you offer your clients a more effective and comprehensive solution and unlike a traditional Critical Illness Policy, provide them with the protection they need when they need it.

Why Serious Illness Cover from PruProtect
Up to 76% more likely to receive a payout*
More conditions covered than any other provider
Opportunity for multiple claims
Opportunity to reduce premiums through improved health and wellness with our unique Vitality programme**.
Immediate reinstatement of a client's original cover following a claim with no premium increase with our Minimum Protected Account Option
Severity based payout relevant to the impact an illness has on your client's lifestyle
New Serious Illness Cover microsite now launched!
For all Serious Illness Cover literature, online and marketing tools that you may need, simply visit our new dedicated microsite.

Another award for PruProtect!

winnerWe're delighted to announce that we snapped up the 'Innovation Award' at this year's Protection Review Awards! This is a great achievement following the launch of our seven new products and considering the tough competition we were up against; = LV, Aviva, WPA and L&G. Thank you to everyone who voted for us!

For more information on any of our products or services, please contact your Account Manager or call 0800 111 4007
 
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PruProtect is a trading name of Prudential Health Services Limited and Prudential is a trading name of Prudential Assurance Company. Registered numbers 05933141 and 00015454 respectively. Prudential Assurance Company provides and manufactures benefits under the plan. Prudential Health Services Limited distributes and services the product and issues the documentation. Companies registered in England and Wales. Registered offices at Laurence Pountney Hill, London EC4R OHH. Both companies authorised and regulated by the Financial Services Authority. Neither company is affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America. PRUP10118