If you enter a query into a search engine and click ‘search’ you get back a list of related results.
75% of the time users will only visit those sites within the first 5 of the list.
Now consider that search engines, like Google and Bing, contribute to over half of all business done worldwide. If there are 100 businesses selling widgets and each company has its own website only the company’s that appear in the top 10 for their industry’s keywords will benefit from increased traffic and business leads.
If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimisation (SEO).
Search engine optimisation is a form of online marketing. Its purpose is to improve a website or webpage’s visibility in search engines. The higher ranked a web page is on a search result page the more visitors it will receive from the search engine’s users. Simple.
The rules of search are always evolving, and as recently as this April 2015 Google rolled out major changes to its search algorithm with its ‘Mobile friendly’ update. Although there are hundreds of factors that help search engines decide how to rank a page, a successful organic search depends primarily on two key variables – the choice of keywords and how they are placed, and the number of high quality, authoritative, relevant inbound links the site has.
How our SEO Process Works
Step 1: Bespoke SEO Audit
- Your business has unique needs. We will audit your website and present a detailed report explaining exactly where improvements can be made.
Step 2: Planning and Tracking
- We will track your website’s visibility performance daily, create bespoke monthly search plans, and build the best links in the industry.
- Your project will get a dedicated account manager, providing you with monthly consulting and detailed reports.
Step 3: Relax
- Once you rank on the first page of Google – we’ll make sure you stay there for the long haul. Get monthly executive reports and truly track your campaign’s results with website conversion. High quality service & economical costs gives you unparalleled ROI.